Levi’s Station to Station

Traveling art and music installation

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Levi’s Station to Station

What we did

Experience Design, Development, Design

Category

Apparel

Insight

Today’s youth thrive on reinvention while remaining nostalgic 
for classics.

Idea

Create a branded horse racing stunt moment that generated rich content online.

Execution

The tools were part of “Station to Station” an installation of art and music organized by artist Doug Aitken that traveled across the country via train. Our tools, a Soundcloud/1956 Gibson guitar, Twitter/1901 Underwood typewriter, an Instagram/1936 Graflex camera, and an Instagram/1921 Bolex movie cam allowed the artist and thought leaders on board to connect and share content with fans across the world in real time.

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@ 2024 present

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