Present Studio

About
Work
Innovation Lab

Nike Infinite Roads

Building a life size video game in a virtual environment

Nike Infinite Roads

What we did

Experience Design, Development, Design

Insight

Some say there is an Olympian in all of us, some of us get to test that theory.

Idea

Inspired by the beauty and science behind Nike Running footwear and the athlete in us all, we created an elite running experience for the Olympic track & field trials in Eugene, Oregon.

Execution

We created a life size video game where runners on treadmills immersed in a 360° virtual environment competed against the Olympic athlete Evan Jager on a series of “Infinite Roads.”